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Platform IP · City experiences / 2019–2021

Douyin InCity

Taking digital culture into the city.

Douyin InCity project photograph
Images: EGMedia archive.

Project context

The series brought a digital platform into physical city life. Representative editions included Douyin Tianfu in 2019, the InCity Idol Gala in 2020 and Shenzhen’s Dream Space in 2021.

A coordinated programme across content, public space, creators and commercial partners, with a local delivery structure for each edition.

Three distinct projects

One platform. Three expressions.

2019

Douyin Tianfu · Chengdu

抖IN天府 / A city activation connecting platform culture with public spaces and local audiences.

Douyin Tianfu · Chengdu official event poster
Event poster · View full image ↗
Douyin Tianfu · Chengdu — event archive photograph 1
Douyin Tianfu · Chengdu — event archive photograph 2
Douyin Tianfu · Chengdu — event archive photograph 3
2020

InCity Idol Gala

抖inCity 红人盛典 / Creators, live performances and an audience experience brought together in one event.

InCity Idol Gala official event poster
Event poster · View full image ↗
InCity Idol Gala — event archive photograph 1
InCity Idol Gala — event archive photograph 2
InCity Idol Gala — event archive photograph 3
2021

Douyin InCity · Shenzhen

深圳站 / A destination edition bringing performances and installations into a live visitor experience.

Douyin InCity · Shenzhen official event poster
Event poster · View full image ↗
Douyin InCity · Shenzhen — event archive photograph 1
Douyin InCity · Shenzhen — event archive photograph 2
Douyin InCity · Shenzhen — event archive photograph 3
Next projectChengdu International Fashion Week ↗
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